This campaign comes from the Bernalillo County Opioid Accountability Initiative, a collaborative of government, nonprofit, business, and community leaders dedicated to reducing the incidence of opioid misuse and abuse in Bernalillo County.

The Little Things Matter campaign is about preventing opioid misuse before it starts. The campaign offers tips, calls to action, and information on little things each of us can do to keep our families, our community and ourselves safe.